Product Development Often Takes 3x Longer Than Planned
Speed to market is a critical competitive advantage.
But product development is a lengthy process. It often takes double or triple the time budgeted.
The biggest reason is a fuzzy product strategy.
Without upfront clarity, most companies end up redesigning and remaking their products during the product development phase.
This adds months to the process.
“Slow is smooth. Smooth is fast.”
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