Stages of Success


How do you start a profitable $100M business?

By growing a profitable $100k business.

Success isn't a step function

It's a series of stages, connected by production ramps.

Build and sell a few hundred units with minimal tooling/investment.

Learn what works (and what doesn't).

Then invest in tooling and make a few thousand.

As you grow, steadily increase the investment to keep driving cost out.

Eventually, you'll have multiple molds, at multiple manufacturers, making 1M parts per year.

You'll get there.

But it won't happen overnight.

Be patient.



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